Many SEO ranking factors help you to rank higher in Google SERPs. In this article, we will explore the top seven ranking factors that will boost your search engine optimization efforts to rank higher on SERPs. Let’s have a quick recap of different ranking factors on 2025 that Google started using in previous years.
- Quality, helpful content – Google rewards original, user-focused, and valuable content.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) – Proves your credibility and reliability.
- Core Web Vitals & site speed – Fast, mobile-friendly, and smooth-loading sites rank higher.
- Matching search intent – Content must align with what users are actually searching for.
- Structured data/schema – Helps Google’s AI understand and feature your content better.
- Strong backlinks & brand authority – Quality links and mentions build trust and visibility.
- User engagement signals – CTR, dwell time, and low bounce rates influence rankings.
John Mueller (Google Representative) describes that “awesomeness” is the major key to ranking higher in Google. With more than 1.2 billion sites online today, how to create awesomeness? Like Google, I am also sure that all the ranking factors are for a better user experience and user targeted content that helps the user. All the ranking factors which we will discuss in this article are aimed at better user experience. New SEO trends have their roots in the recent algorithm of Google. And with creativity and SEO, you can rank well in 2025 in Google.
Publishing High-Quality Content for Top SEO Ranking Factors